A magnet is a conversation that greets your visitors, qualifies them, and captures the ones ready to book. We build them for our clients, run them, and connect them to the ads we manage. Retire your contact forms.
Want the software itself? It's self-serve with a free tier at machfivemagnet.com.
A homeowner with a dead furnace does not want a form. Three questions, and the job is dispatch-ready.
A new patient comparing three clinics picks the one that offered Thursday morning on the spot.
A plant manager with a spec sheet sends a complete RFQ in four answers, everything attached.
Somebody halfway out the door answers one good question instead of leaving nothing.
Different businesses, different moments of intent. The magnet catches every one and hands you a qualified lead.
A lead magnet for your website: not a chatbot guessing at answers, and not a form with a coat of paint. A written conversation that knows your business.
Some customers just want to call. The welcome hub gives them buttons for Book, Call, or Email, and a conversation for everyone else. Every button is opt-in: we turn on only the channels you actually staff.
"Thursday morning" means Thursday morning. Your customer picks the day and window that works, and you get it with the lead.
What broke, where you are, when we can come. Nobody faces a twelve-field wall on their phone. The conversation changes by trade: a furnace call, a first visit, a request for quote. We write the version your customers recognize.
Name, need, time, number. Work it, mark it, export it.
And every lead remembers the ad that brought it. When we say a campaign paid for itself, that's arithmetic, not a hunch.
Same conversation, same lead inbox, same one-line install. Pick the shape that fits the page.
Waits in the corner of every page.
Sits in the page where your form was.
Opens on a trigger: time, scroll, or exit.
Slides in from the edge with room to talk.
Integrations
Ad platforms hand Magnet the click. Magnet hands your CRM a qualified lead. Automations run everything in between.
Ad platforms
In: campaigns, clicks, spend. UTM and ad click IDs are captured on every lead today; live ad platform sync is on the roadmap.
Magnet
where clicks become qualified leads
CRMs
Out: qualified, attributed leads. CSV export ships today; native CRM sync is on the roadmap.
Automations
Tap the stream upstream or downstream: trigger on new leads, enrich before the handoff.
Four in ten owners who outsource their marketing fire the agency, most inside the first year.4 The usual complaint isn't effort. It's reports full of impressions and clicks that never connect to a booked job. Here's how we work instead:
What a magnet asks a roofing lead is not what it asks a med spa lead. We write yours, watch real people walk through it, and revise what loses them.
We run two versions against your live traffic. The winner stays, and your capture rate climbs.
And because the same team owns the capture, we report in jobs and cost per lead, not impressions.
Researchers submitted inquiries to 466 home-services companies through their own websites. 95% got no answer within five minutes. 40% never got an answer.1
The average company takes 42 hours to respond to a new web lead.2
In field experiments with more than 16,000 participants, conversational capture produced more leads, of higher quality, than static pages.3
1. Valve+Meter, The State of Speed to Lead in Home Services.
2. Harvard Business Review, 2011.
3. Journal of Business Research, 2025.
4. vcita SMB survey, 2025.
Real pages running live magnets. Open one and walk through the conversation yourself.
This is the live product, not a mockup. Finish the conversation and it lands in our lead inbox, the same way your leads would land in yours.
Some agencies keep your data as leverage. Their dashboard, their ad accounts, their terms. Not here. Every lead the magnet captures belongs to your business, exportable any day, including the day you leave us.
We write your conversation, test it against your live traffic, and run the ad spend that feeds it. You get a lead inbox that fills up, and reporting in jobs and cost per lead.
Mach Five Magnet is self-serve software with a free tier. Build a magnet in the visual flow builder, put it on your site with one line of code, and work your leads in one dashboard.
Mach Five Magnet is a product of Mach Five Marketing, a Mach Five Group brand.
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