Measuring Content Marketing ROI: A Data-Driven Approach
“What’s the ROI of our content marketing?” If you’ve been in marketing for more than five minutes, you’ve heard this question. And if you’re like most marketers, you’ve probably struggled to answer it definitively. Today, we’re changing that. Why Measuring Content ROI Is Hard (But Not Impossible) Content marketing ROI is challenging to measure because: The buyer’s journey is non-linear Attribution across touchpoints is complex Content impacts both short and long-term results Indirect benefits are hard to quantify But difficult doesn’t mean impossible.
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