5 B2B Marketing Mistakes That Kill Your Pipeline (And How to Fix Them)
After working with hundreds of B2B companies, I’ve seen the same marketing mistakes repeated over and over. These aren’t minor issues—they’re pipeline killers that can derail your entire growth strategy. The good news? They’re all fixable. Mistake #1: Treating All Leads Equally Not all leads are created equal, yet many B2B companies treat them as if they are. This approach wastes resources and frustrates potential customers. The Problem When you treat a CEO the same as an intern, or a hot lead the same as someone just browsing, you’re missing massive opportunities.
Read more →