Google is moving to GA4 in July 2023. Are you ready?
In late 2020, Google Analytics 4 (GA4) officially became the default tool for organizations tracking any new digital properties. The race to migrate from Universal Analytics began.
Events Over Hits
GA4 utilizes event-driven outcomes as opposed to hits in Universal. Let us help your team create funnels and custom dimensions to understand how users are engaging with your content.
Conversion Tracking and Custom Dimensions
Goals are no longer supported in GA4. Instead, custom events will be used to do the bulk of conversion tracking. We will happily help you migrate goals to events in GA4.
While custom dimensions were utilized in Universal Analytics, GA4 gives marketers an n-depth view and the ability to configure what matters most to your business - whether it's lead generation or eCommerce sales.